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Sam Hyde
Packaging Operations Technologist
innocent drinks

Sam qualified as a Food Scientist at the University of Reading and started his career with KRAFT Foods researching coffee pod design and espresso quality. He soon realised a passion and skill for functional packaging design and moved to MARS Drinks to continue designing innovative coffee pods and drink delivery systems, earning himself a patent for his work. In 2013 Sam moved to innocent drinks where he is currently responsible for the innovation delivery, quality and sustainability of all rigid plastic packaging. Sam is an advocate for sustainable packaging and has worked very hard to grow innocent’s credentials and commitments leading up to 2020.