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James Howitt
UK Head
Virtual Shopper Insights
With more than two decades of experience pioneering actionable business intelligence tools and solutions and successfully deploying them to businesses around the world.  James uses GfK’s extensive digital and virtual solutions to help clients get closer to today’s omnichannel shopper. His experience spans all sectors, including fashion, retail, gaming, gambling, and travel but with a particular focus on FMCG, where every decision matters when it comes to understanding and predicting consumer and shopping behaviour and ultimately helping businesses to win at the point of sale.