Latest News :
Packaging News Live 2015 :: Day two programme

Day two programme, 12 November

We have now published the final programme for Packaging News Live

Day one programme, 11 November 2015

Day two programme, 12 November 2015

 

 
 

 

Packaging News Live programme, Thursday 12 November

 
10.15 Coffee and networking
 
 
11.00 Breakout sessions
 
Conference Room 1 – Brands and the changing retail market
In association with Sun Branding Solutions
 
Achieving brand differentiation in an homogenised retail landscape
Sonia Whiteley-Guest, Group commercial director, Sun Branding Solutions
As discounters grow and Amazon renews its threat to enter the grocery market, on what level will brands needs to compete to win?
 
Future packaging and the rise of the on-the-go consumer
David Tonkin, packaging development manager, 2 Sisters Food Group
David Tonkin looks at the rise of on-the-go food outlets and ready-meal products and examines how brands are changing their packaging to respond to the shift both now and, as a range of exciting new technologies come to market, in the future.
 
Retail transformation and the implications for packaging in the digital arena
Andrew Revel, commercial manager, The Retail instrtute
In this presentation, Andrew Revel will examine the impact of global mega trends on retailing and packaging, draw on insights from academic research on the future of digital retailing and look at what the implications and challenges could be for consumer packaging.
 
How will our packaging needs change to meet new world shopping and living requirements?
Gillian Garside Wight, packaging technology director, Sun Branding Solutions
Gillian Garside-Wight explores the changing needs of packaging to meet consumers’ shopping requirements today and the predicted shopping and sustainable living demands of the future.
 
 
Conference Room 2 – Innovation and manufacturing
In association with British Glass
 
Packaging Issue 5 and informing the supply chain 
Joanna Griffiths, packaging technical manager, BRC Standards
The Global Standard for Packaging Issue 5 was published on July 1st, 2015. The aim of all of the Standards is to mitigate risks to the consumer and Issue 5 attempts to incorporate the management of more recent issues into its requirements. Accompanied by the BRC’s migration guideline developed with Campden BRI and the FDF, the intention is to guide both the food and packaging industries, and its customers through these issues.
 
Innovations in glass manufacturing: the Encirc story
Fiacre O’Donnell, marketing manager, Encirc
At Encirc, innovation is not simply about developing new glass containers. It is about understanding the challenges in the market and offering solutions to support customers, suppliers and stakeholders. Sustainability, in its many guises, is one such challenge, and one that we have addressed in different ways – from reducing container weights to increasing output, from reducing carbon emissions to training for excellence.
 
Whisky innovation down to a science
John-Paul Hunter, creative director, Webb deVlam and Julie Pender, global marketing manager, William Grant & Sons
This case study will explore the creation of the stylish new packaging encasing the Grant’s Elementary range in which the three Scotch whiskies reveal the scientific process behind traditional whisky-making. The process visually explores the impact of carbon, oxygen and copper to draw the consumer’s attention, before the whiskies themselves reveal the influence of the elements on the palate. 
 
12.40 Lunch and networking break
 
 
2.00 Breakout sessions
 
Conference Room 1 – Packaging and brand activation
In association with DS Smith, UK Packaging
 
Making consumers love their brands
Toby Coates, director, MMR Research
Toby Coates of MMR Research Worldwide looks at the challenges and strategies brands employ to activate their brands – and make consumers love them – through their packaging
 
The lost opportunity of retail packaging
Russell Turner, insight and creative director, DS Smith, UK Packaging
Russell Turner, insight & creative director of DS Smith, UK Packaging, shares some startling views about lost opportunity. Are you spending £millions by specifying the wrong corrugated pack, without knowing it? Russell discusses how good Retail Ready Packs (RRP) can connect the brand-owner, retailer and shopper – profitably!
 
How to use design to double the appeal of your brand
Lesley Barratt, associate marketing director at Turtle Wax Europe and Dave Timothy, client director at Redshoe Brand Design
In this session, Redshoe Brand Design will be joined by its client, Lesley Barratt, Associate Director of Marketing for Turtle Wax Europe, to give unique insight into the biggest transformational change to the Turtle Wax brand for the last 15 years. The repositioning has seen a complete revamp of packaging to make it the most inclusive and shoppable brand at fixture and they’ll be sharing some powerful tips on how brands can double their appeal with their key consumers.
 
 
Conference Room 2 – Future packaging
In association with HP Graphic Solutions Business
 
The value of design in Brand Building
John West, sales manager, Tavern Snacks and Simon Wright, managing director of Greenwich Design
Simon Wright, MD of Greenwich Design, and John West of Tavern Snacks, will talk about the importance of design in brand building and will present a brand identity and refresh project that Greenwich Design has undertaken with Tavern.
 
Adventures in print - it’s not just a name on a bottle
Paul Randall, worldwide brands business development manager, HP Graphic Solutions Business
Brands are using digital print as a means to disrupt categories, win the hearts and minds of consumers and drive sales. This session will focus on the opportunity around using pack as media and present case studies where HP digital print technologies have helped brands to succeed - all achieved with a clear ROI and showing there is life after “Share a Coke”.
 
Future material and colour trends for packaging and retail 
Laura Perryman, colour and material insight expert
Colour trend expert Laura Perryman discusses the key influences in future design, sustainability and culture and explores how they will impact choices for packaging and retail.
 
 
3.40 Coffee and networking break
 
 
4.10 Closing keynote session - Conference Room 1
 
Panel discussion: The year to come in packaging
This final closing session will feature a panel discussion of speakers from across the two days to consider the takeaways from the conference and what packaging buyers, designers and manufacturers see as the big issues for the year to come.
 
 
5.00 Conference closes
 
 

Please note that this agenda is for information only and is subject to change without notice. Please check back regularly to see any changes and additions to the programme.

 

Event Partner
Sponsors

 

In association with

Organised by

Sponsored by